Public Channel

Hope you are enjoying your summertime!

My name is Huan Chen and I'm an associate professor of advertising at University of Florida. Please consider submitting your manuscripts to two special issues I'm currently co-editing.

The first special issue is on "New Technologies in Advertising Research and Practice" for Journal of Business Research. This special issue will advance the conceptualization and theorization of new technologies and advertising, as well as propel the methodological breakthrough and innovation of advertising research from the interdisciplinary perspective. The deadline for submission is August 31st, 2022. Please see the CFP for more information: https://journals.elsevier.com/journal-of-business-research/call-for-papers/new-technologies-in-advertising-research-and-practice

The second special issue is on "AI and Social Media Advertising" for Journal of Interactive Advertising. The proposed special issue article collection focuses on two directions: the first direction examines the role of AI as an enabling technology in social media advertising practices, as well as its promises and perils; and, the second direction examines the role of AI as a research tool in social media advertising research, as well as its strengths and weaknesses. The deadline for submission is December 31st, 2022. Please see the CFP for more information: https://think.taylorandfrancis.com/special_issues/ai-social-media-advertising/?utm_source=TFO&utm_medium=cms&utm_campaign=JPG15743

Any questions regarding the first special issue can be sent to me at huanchen@jou.ufl.edu, Ye Wang at WanYe@umkc.edu, Chen Lou at chenlou@ntu.edu.sg, or Yugyung Lee at LeeYu@umkc.edu.

Any questions regarding the second special issue can be sent to me at huanchen@jou.ufl.edu, or Yang Feng at yfeng@sdsu.edu.

We look forward to receiving your submissions!

Thank you very much! ��

Best,

Huan