Dear ICA colleagues,
Journal of Advertising is
the #1-ranked journal in the Communication category (Q1) with 2024 Impact Factor of 7.0.
This themed issue invites scholars to explore, challenge, and reimagine advertising theory in light of generative AI's rise. We seek scholarship that doesn't just explore how generative AI fits into existing advertising frameworks, but reimagines what advertising is, how it works, and what it could become. Rather than assuming a single path forward, we encourage diverse perspectives that embrace this era's uncertainty, complexity, and potential.
This Themed Issue places a strong emphasis on advancing novel advertising theory in the context of generative AI. Whether empirical, conceptual, qualitative, quantitative, or mixed-method, all rigorous approaches are encouraged provided they contribute to the development of new theoretical insights. By spurring the development of a deeper understanding of generative AI, we aim to equip advertisers, advertising practitioners, and scholars with insights needed to navigate the generative AI advertising era.
Submission deadline: January 6, 2026Please consider contributing to this Themed Issue and help spread the word among your colleagues. Please send questions about the Themed Issue to the JA editor-in-chief, Dr. Jisu Huh
, at
jaeditor@umn.edu.
Sincerely,
Jisu Huh
Editor-in-Chief
Journal of Advertising