Hello colleagues,
If attention spans are shrinking, why do people still spend hours with movies, books, and social media?
My book, The Digital Engagement Model: How to Capture and Keep Audience Attention, explores how audience characteristics and the affordances of adaptive information structures can influence engagement with digital content among diverse audiences.
More information and chapter descriptions
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Ronald Yaros
Director, Digital Engagement Lab
Associate Professor, Philip Merrill College of Journalism
University of Maryland
College Park, MD
USA
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