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  • 1.  New Book

    Posted 05-25-2024 03:22
    I would like to share information about my new book Gen Z, Digital Media, and Transcultural Lives: At Home in the World jointly authored with Kiran Bhatia. 


    Most books on young people in the global South focus on how Gen Z consumes content and are thus receivers of global cultural flows. 
    Gen Z, Digital Media, and Transcultural Lives: At Home in the World offers narrative exploration of how Gen Z in the global South uses digital media and technologies to not only engage with global cultural content, but also create content for employment, leisure, advocacy, and awareness. This book offers a new perspective that illustrates how this generation practices playful resilience in engaging with global flows and local realities. Kiran Vinod Bhatia and Manisha Pathak-Shelat highlight how this content reflects engagement with global flows and efforts to direct and impact these flows, expand audiences, and grow digital networks for material, emotional, cultural, and other rewards. The authors demonstrate how youth in the global South build digital worlds for themselves and others through active and producer-level participation. Scholars of communication, media studies, and digital anthropology will find this book of particular interest.

    Here are the links:


    Manisha Pathak-Shelat

    Ph.D. (Mass Communication), University of Wisconsin-Madison, USA

    Ph.D. (Education), The Maharaja Sayajirao University of Baroda, India

    Professor, Communication & Digital Platforms and Strategies 

    Chair, Center for Development Management & Communication (CDMC)

    Editor, Journal of Creative Communications- a Sage journal


     

    MICA 
    Shela, Ahmedabad - 380 058 
    Gujarat, India
     

    www.mica.ac.in 

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