We're delighted to share that our new book, Audience Genre Expectations in the Age of Digital Media, by Leo W. Jeffres, David J. Atkin, Kimberly A. Neuendorf is now out from Routledge Press. We're posting this on the ICA public channel because it interrogates topics of interest to several ICA divisions and interest groups (e.g., CAT, Entertainment Studies, Pol Com, Mass Com, Media Industry Studies, Mobile Com, Visual Com Studies, etc.).
This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses.
Table of Contents:
1. Introduction 2. Audience Expectations for Film and Television Genres 3. Audience Viewing of the Moving Image-Film and Television Genres 4. A Profile of Creators of the Moving Images as Audience Roles Evolve 5. Audiences Coping with an Era of Content Abundance: Novelty Seeking and Interest Maximization 6. The New Viewing Environment-Matching Genres with Screens 7. Developing Content Theory for Moving Images 8. Responding to the Pandemic in a Streaming Environment 9. Final Thoughts
See https://www.routledge.com/Audience-Genre-Expectations-in-the-Age-of-Digital-Media/Jeffres-Atkin-Neuendorf/p/book/9781032201313
Please consider asking your library to order a copy. With best wishes, David Atkin, Professor, Communication, University of Connecticut.
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David J. Atkin.
https://comm.uconn.edu/person/david-atkin/
Associate Editor, Journalism & Mass Communication Quarterly
University of Connecticut
337 Mansfield Road
Storrs, CT 06268
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